Brad Frost

"Fuck You."

I've heard some serious shit said in meetings.

"We don't care about blind people." —Shithead McHorrible

After I pulled my eyebrows down from the top of my head, the only words that I could muster were "Those words actually just came out of your mouth." Here's some other things we don't care about:

These are all actual things I've heard expressed from either clients or colleagues. And here's why we don't care about them:

We sound like assholes. Next time you find yourself intentionally depriving someone an experience—to acquire knowledge, to complete a task, to do something online that can make their life even just a little better—picture yourself standing in front of that person in real life, looking them square in the eyes, then firmly and definitively saying "Fuck you." *[DETAILS]: Device, Environment, Time, Activity, Individual, Location, Social *[RESS]: Responsive Design with Server-Side Components