Beyond Consistency: From Design Systems to Product Outcomes

• 17 October 2025
• links,
• arseni harkunou,
• atomic design,
• design systems,
• podcast,
• product craft podcast

[embed]https://www.youtube.com/watch?v=CTcAbikYX5A[/embed] I had a lot of fun talking with Arseni Harkunou on the Product Craft podcast. We cover a ton of ground!

• What “good” means in the age of AI and the real role of a designer
• Practical advice on transitioning to a new design system
• Why “component-by-component” rollouts backfire
• How to ensure design system effort connects to real product value
• Brad’s thoughts on issues with handoffs and collaboration in general
• Bonus: high-level intro to tokens and Brad’s new Subatomic course