Carousel Conversion Rate Eye Tracking
The post is in Swedish, but run it through Google Translate. Basically they did an A/B test between a carousel feature area and a non-carousel feature area. The carousel version only got a 1.96% interaction rate, while the non-carousel version got a 43.03% interaction rate. I'd say those are pretty damn convincing numbers. Death to the carousel. *[DETAILS]: Device, Environment, Time, Activity, Individual, Location, Social *[RESS]: Responsive Design with Server-Side Components