Brad Frost

"Creatives"

Stop calling yourselves "creatives". I recently read about a mother who is able to stretch a $14,000 annual income to feed and clothe her family. That , ladies and gentlemen, is creative. Your fucking banner ad campaign is not. Every person on earth has a tremendous capacity for creativity. The world needs more people to feel empowered to have original thoughts and put them out into the world. Using "creative" as a noun to describe a class of people perpetuates the false notion that some people have it and others don't. It's condescending and discouraging. Now, I understand some people make their living by flexing their creative muscles, and I think that's amazing. But please don't call yourselves "creatives". What should you call yourself instead? I don't know, but I'm sure you'll figure something out. After all, you're creative. *[DETAILS]: Device, Environment, Time, Activity, Individual, Location, Social *[RESS]: Responsive Design with Server-Side Components